It’s been awhile since I’ve had a non spa related post but I’ve been excited to share this one for awhile!   It’s no secret that I am a connector and it’s no secret that I use Social Media to do just that!

I have been chatting with Cameron Herold, @CameronHerold on Twitter, since last summer sometime.  For those not in the know, Cameron is the former COO of 1-800-got-junk and now has his own stellar business Back Pocket COO. It was right around Christmas that I decided to ask him for coffee.  I stopped myself for a moment because he seems like a busy gent and then.. I just went for it like I always do!  And we met for a visit.  Oh the things we talked about in one hour only! This man is amazing and I’m certain it’s because he has FOCUS!

One of the things that Cameron shared with me was his upcoming book launch! Already out in many countries Double Double: How to Double Your Revenue and Profit in 3 years or Less rolls out here in Canada on Saturday, April 2nd!  I had the privilege of reading an advanced copy and I’d like to share with you my top 2 take aways  and set one lucky reader up to receive their own copy!  Trust me, you are going to want to read this book!  Cameron speaks anyones language in this book and the simplicity of it can’t help but lead you to utilize all the actionable material that he covers…I’m working on it!

Take away #1: Painted Picture/Vision – what will your biz look like next year, 2yrs, 3yrs from now?!
I’ve already been able to share this with a client!  The key with this is to really get out of the now and look to the future.  Among the suggetions are, getting out of your office,  turn off the computer, Think “Where”- Not “How”& definitely think outside the box.  A few of the questions to consider from Chapter 1 are, What do you see?  What do you hear? What are your clients saying? What does the media write about you? What do the company’s financials reveal?  These are just a few of the questions that are suggested before Cameron reveals his own full Painted Picture!

Take away #2: Focused Actions for Fast Growth
The next six chapters blew my mind because they are specific and as mentioned above.. the book is full of actionable material!  These chapters go through Focused Hiring, Communication, Meetings, Marketing, Public Relations and Productivity.  I really enjoyed the chapter on Hiring because I read of unwavering focus not to compromise.  This chapter can be utilized well for the solopreneur utilizing strategic alliances!  Cameron says, ” Trust your gut: when it says no, don’t let yourself keep trying to make it say yes.  It’s always better to keep looking than to settle for a B player.”

I could write on and on really but Double Double is essentially a business coaching package all in and of itself.  Think I neglected to mention that Seth Godin had a hand in branding this sweet read;)

Now to win a copy of Double Double ,no not a coffee;) But I may take you for one when I bring you your prize book!

Please just share here below for me a piece of your ‘Painted Picture’.  What do you see a few years down the line for your business? What do you want things to look like? How much will you make? What relationships will be built?

1 Painted Picture Comment gets you 1 Entry

1 Tweet on Twitter saying ‘ Double Double biz & a Coffee via @cadijordan 1 Entry

Contest open to Vancouver, Lower Mainland residents…if you’re outside the area I’ll have to mail you your prize but no coffee with me. Contest CLOSES Monday, April 4th, 2011 at noon!